To select colors appropriately, the meaning and effect of each color should be known. Colors have an intense unconscious meaning that affects each of us. The effect can be very different individually. However, there are general associations that apply to everyone. These can in turn differentiate from culture to culture.
Psychology of Color to Increase Website Conversions
Many sensations are imprinted on us by our culture and education from a small scale. Our perception is characterized by fashions and trends. But colors do not only dissolve associations, but above all also emotions and feelings. These are used in marketing for a long time. In product design, in packaging design, but also in interior design.
A web design that wants to act as a successful marketing instrument must use colors in a targeted way. The web designer must know the cultural and instinctive effects and meanings of the colors in order to be able to use them effectively. In addition to the subjective perception, there are also general color effects, so that colors can be selected objectively and the theoretical justification of this selection.
Red has a signal effect. Attention, fire, danger signals them. Red generates attention. What is designed in red is an eye-catcher. Red elements want to be noticed.
Green looks alive and natural. Natural, environmental and health topics are being implemented with green colouring.
It is the typical business color, because it has a sober, factual and trustworthy effect. But it cannot convey too much emotion. Whereas with the other colours the effect is strongly dependent on the exact hue, blue retains its character also in different gradations.
When there is no more light, it is black. Black can be dark and inhibiting. However, in designs it has a very high contrast (black on white) and gives the elements a special meaning.
It is the sum of all colors. When all colors glow in full strength, white is created. It acts neutral, friendly and is very much used as a background color in screen design.